Web Site Design

In our experience, most websites are created from the perspective of what the owner or Chief Executive found to be attractive. But the value of a website comes from the insides too. In fact the ability of the web design implementation to communicate with the major search engines the purpose of the web site is more important than how it looks.

No matter how appealing your web-site looks, and how well it draws the consumer to act on an offer, pick up the phone or visit your business, first the website must be found by searchers using Google, Bing and Yahoo. For example, properly designed, you can expect more than half the visitors to your web-site to find it using Google searches, and another five to eight percent from Bing and Yahoo searches, possibly more.

The number of new visitors your web-site receives each month can directly translate to your revenues. But if you use the $199 website approach, you have thrown the investment away. Others sign up for the monthly website design support option at their hosting provider, such as Network Solutions or GoDaddy, where after two or three years they have spent a thousand dollars and receive no traffic.

Enterprise owners need to bluntly consider skipping the website altogether. There are more than 100 million websites, and unless you spend money on frequent technology upgrades and create new content, i.e. a changing menu at a restaurant, $9.99 a month is a waste of money. Design companies have no conscience charging thousands for websites that make no difference. Understand that a website solution price range where it matters might be hundreds of thousands of dollars. Solutions available vary, features required vary. There is a difference in the detail each type solution business. A menu online on a wordpress site with a free website template at a cheap hosting company, not counting the learning curve to overcome website publishing and managing your online hosting account will cost starting at $5-$15 a month, your domain for $8-25 a year, and you might have a low cost website up and running. Domain registration and the website, the hosting account and projected website functions could be too expensive, and a business digital business card is a far different cry than selling items in a shopping cart format, a plethora of retailers are already competing to engage customers and have mastered the call to action. Development of leads and prospects information datasheets customer service website metrics visitor analytics

Model View Controller

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SEO Scams from gmail accounts

If you have a website contact form, and a popular website, you will receive daily emails promising high quality and low priced google ranking or SEO. Always unsolicited, here are some examples of the text of the inquiry;

Internet Marketing Services We would like to get your website on first page of Google. All of our processes use the most ethical “white hat” Search Engine Optimization techniques that Will not get your website banned or penalized. Please reply and I would be happy to send you a proposal.
Let us do the tedious SEO work for you. You know your business, we know SEO. Our rates are some of the most competitive in the industry. We will put in writing that everything we do adheres to all ethical Search Engine Optimization guidelines. At a minimum you owe it to yourself and your business to reply to this email so I can send you more information.
SEO Do you wish you could increase your online leads? Getting a GUARANTEED 1ST PAGE GOOGLE RANKING is easier and more cost-effective than you might think. We have helped a lot of businesses thrive in this market and we can help you! Simply hit reply and I’ll share with you the cost and the benefits See you at the top!
Then for the kicker, they want me to respond to a gmail, hotmail or yahoo account. I will never send an email to an unsolicited public account. No phone number to call. For all I know, these emails are just a way to build a mailing list for spam.

What indicates this is a waste of time is that there is never a company behind the message. Legitimate company owners and marketing departments want the name of their company known. There is no phone number. Often the name does not match the email account name.

Reputable SEO companies will meet with, have a phone number, a website and email addresses that match the website. At Web-Atlanta, we can meet face to face and provide references.

If this leads you to a cheap SEO service, Why not try it? Because effective optimization is a careful and cooperative effort. Unskilled or off-shore efforts not only waste your time and money but can hurt your ranking or lead to search engine penalties, or even getting your website banned!

Google local business center

Google Places

Google has renamed the local business center ‘Google Places’, and companies with two or more employees must consider using this resource. Added with Bing and Yahoo, these local listings, which are ‘free’, are, more often than not, more important than a $ 300 per month yellow pages ad. It does depend on your situation. Business managers have many questions around managing these listings. Knowing best practices is an evolving skill as guidelines change several times a year. The professionals at Web Atlanta keep up with best practices, and can manage the google, bing, yahoo triad for local businesses for as little as $ 500. In addition, here is some free information if you want to attempt to do this yourself. Good luck.

Business Address

If you work out of your home, you may well wish to hide your business address. But you should still use a proper address. Addresses in commercial districts get higher rankings than residential addresses. Companies with real commercial presences on the street deserve to, and are ranked more highly.

Owning listings

The first thing we do at Web Atlanta is establish an e-mail address under which all the listings are defined or claimed. We like to use a gmail account, or a domain account, where we are confident that we will never lose control of the password for that account. Domain accounts are best. Only a business owner or their authorized agents should claim the listing. If you have not claimed your listings, you may get scammed. We have charged several thousand dollars to support legal and technical actions to rescue business managers from these scamsters. They swoop in and ‘claim’ listings before business owners notice. Because the claiming process is technical in nature, this leaves businesses vulnerable until the proper safeguards are taken.

Business Names and keywords

Stick to your business name, as you may suffer delays and the penalty box if the search engine heuristics look to match up the business name with a legitimate known business name. The search engines may also look for keyword cheating and penalize that. You want your registered business exactly as the Secretary of State so defines it. Attempting to influence the rank of your local business listing with ‘black hat’ techniques may sometimes work, but we will not do that on your behalf.

Web-site domain name & Phone

A local listing usually lets you to enter a URL and a phone number. A history of yellow page advertising helps your ranking. But Yellow Pages are often printed with tracking numbers, and this does not help, i.e. your business being associated with a tracking number. You want the search engines to associate your business and phone number. It is possible, where a tracking number has been used for many years, that enough business citations are known to the search engines, and this may help. List the tracking number as an extra phone number, if possible.

Other Stuff

Add your business logo. You should have business artwork in digital form, like a logo for upload. Add two to four pictures of your building, products or employees at work. Add Videos, especially youtube videos of your products and your employees working. Add your business hours and use the service area definition procedures to delineate your service area, especially for businesses that visit homeowners like the trades.

  • Jpegs and gifs, photos, logo
  • Videos
  • Hours of Operation
  • Categories of products and services
  • Payment forms accepted

Best Practices

In the SEO industry, Web Atlanta can be trusted to protect your business investment. Using off-shore or inexperienced help can be risky. Experienced search engine optimization professionals should be used for businesses not wanting to risk their reputation.

Cost of a business website

Many new business people fail to consider the cost of a website in their startup costs. They may also want to hold off on a website until other avenues are exhausted. The first rule of prospects and leads is to do business with people you know. Then ask them if they know anyone that could use your services. It’s all free!

But at some point you need to have a website. It is the new yellow pages. People need to find your phone number, and while they may remember your brand name, or your city and trade, we tend to misplace your business card and rely on looking up your phone number with google. That could suck for you.

To begin with, instead of wondering how much it will cost, set a budget of $ 750 for your first web-site. First you will have to register a domain, for at least five years, you have $ 700 left. Now you need a computer to store and provide your website to visitors, an annual service called hosting. There goes a hundred bucks a year. Your website should incorporate your logo. Don’t have one? There goes $ 150 to $ 500 for a digital branding package. That might leave you with from $ 100 to 500 to spend on the website design, and yes it can be done.

The most difficult part of the web design will not be the designers job, it will be talking about your business. You need 500 words about your business, philosophy, customers and market. You then need at least 500 words about your products and or services. Finally you need a contact page that contains your phone number, and if you have an office or mailing address, that should be included. There, we are done. That is a simple three page web-site.

If you have a business address, it is time to establish listings in Google Places and Bing Local Listings. These have become more important than the yellow and white pages. You can struggle through this yourself, or pay various professionals three to five hundred dollars to accomplish this somewhat technical task.

Been there done that, and ready to do it for real? Here is a guide to budgeting for a website upgrade, probably better suited for your second time through:

    Small Budget Big Budget
Number of Pages 6 to 10   $ 2,000   $ 3,000
Style and Design Simple yet attractive   $ 2,000   $ 3,000
Copywriting three to five pages   $ 1,000   $ 1,500
SEO major keywords and phrases    $ 2,000   $ 4,000
Graphical and Photography   Just Enough   $ 1,000   $ 2,000
Content Management System  Standard   $ 2,000   $ 4,000
  TOTAL BUDGET COSTS  $10,000  $15,500

Whoa, Nelly! Do I need all that? Probably not, but when you are ready to truly be found on search engines with an attractive web design, be prepared to budget three to five thousand. Need a professional photographer? Expect to spend from $ 300 to 1000 a session. Do you want to include products from your database, with current pricing or inventory levels? Expect to spend a couple thousand for the integration. Looking to sell things on-line? Expect to pay a consultant to help you with Amazon or Yahoo shopping to make an initial foray. If you want to run your own shopping site, the costs can be $ 10,000 quickly.

Search Engine Optimization for Companies

Web-Atlanta is a key component to the South Eastern technology engine. It’s important in web design to have good local web designers who are familiar with your project. The web designers you use for your web project should not be in India, Pakistan, Russia, or any location other than the United States. Your project should only be worked on by a local web expert. We are Atlanta web designers; our programmers are what makes the difference between us and our competition. Having a web design company that has a group of great web designers or freelancers is good; but having a company that has the web design team, the high level programmers, the database gurus and the project managers that have seen it all is much better.

The outsourcing scammers are cold calling Atlanta customers and pretending to be local companies. They make big promises and deliver no results. Foreign companies pretending to be the real local Atlanta web experts are easy to spot by their high pressure and extravagant claims.

It’s one thing to be in Atlanta and be a web expert or designer, but its another thing to try and trick companies from Atlanta, Georgia. Even when seeing a local 404, 770 or 678 number, know that anyone can get these numbers and use them from anywhere in the world. Atlanta, Georgia companies like Web-Atlanta have more clients in the south eastern United States than these off-shore boiler rooms. For real SEO expertise right here in Atlanta contact Web-Atlanta and maximize your keyword positioning.

Foreign companies pretending to be the real local Atlanta web experts are easy to spot by their high pressure and extravagant claims.

SEO Atlanta

Website traffic is meaningless if the visitors are not qualified and meaningful.

The last decade has seen a total change in the way Atlanta businesses should make themselves available to consumers. Where as ten years ago an advertisement in the Yellow Pages was the basis of getting your phone number in front of prospects, now our presence on the internet is the means by which consumers find our phone number, more than the yellow, white pages and information (411) combined. Other means of brand name development simply must be complemented with an easy way for consumers to find your phone number with Google, Yahoo and the Bing search engines.

For Atlanta businesses to successfully compete online in a cost-effective way, internet marketing methods must be utilized and to their fullest advantage. Search Engine Optimization (SEO) in Atlanta as well as the development of successful directory listings at Google and Bing is the most reliable means of achieving online visibility and are a component of higher search engine rankings

Website traffic is meaningless if the visitors are not qualified and meaningful. Simply put, correct SEO is online marketing of relevant keywords in your website content to improve your websites position in organic search engine results. PPC or Pay Per Click is the management of advertising primarily on search engine results. High search engine rankings for relevant keywords means that qualified prospects in your market see your website first, ahead of your competitors.

Search engine optimization in Atlanta works and Atlanta Georgia businesses use SEO specialists at Web Atlanta for a full service web marketing group, our firm designs, optimizes, promotes and manages advertising on the internet. The SEO experts at Web Group Atlanta have experience in keyword relevancy and the creation of rich, informative content, as well as specialized knowledge of the complex algorithms search engines like Google utilize to determine the effectiveness and relevancy of a websites content. The latest web marketing studies show that most Atlanta businesses that try search engine optimization the consultation skill of a professional web marketing firm frequently see little or no enhancement, and usually discard their SEO campaign. With extensive knowledge of advanced SEO techniques Web Group Atlanta knows that SEO isnt just about keyword rich content it also involves metadata, page titles, image alt labels, inbound link building, and other strategies effective SEO marketing plan.

Google Places Best Practices

Places uses different heuristics from organic search results pages and say that inclusion in Google Places is not influenced by your Google advertising budget.

Whether you are creating your listing or engaging in Google Places Listing Optimization, we need to take advantage of as many features as possible without abusing any areas and thus risking a lengthy period of invisibility on the Google search results pages. Remember that Google is not a consulting firm, does not charge for your local listing, and like the IRS, relies on you to either hire a CPA or figure it out, preferably a little of both. Google Places uses different heuristics from organic search results pages and say that inclusion in Google Places is not influenced by your Google advertising budget. There are a lot of lies and hype about Google Places, partly because of Google’s lack of support but also greatly due to the ignorance and naivety of business owners when it comes to understanding search engine results.

  • Business Name: Use precisely your legal business name, or risk a penalty.
  • Do Not stuff keywords or geographic terms here.
  • Categories: Use all five categories to not just tell consumers what you do, but to influence search results.You must use the first category for a Google approved category.
  • Images & Video: Load 10 images and at least 1-3 videos to ensure the listing is 100% complete. See our section on Youtube optimization.
  • Citations. These are like links, but they don’t require a hyperlink with the url as much as they depend on the exact same business name and phone number, possibly address for things like yp.com, citysearch or angieslist.
  • Have your business address prominent on your web-site, and enter the URL on your Google Places listing.

The last practice is a real problem for small business, many of which are run out of our homes. But once we grow to open an office location, use this key to maximize results. Reviews also help, as well as people searching for your exact business name and town, and even asking directions. All these activities are recorded by google and make your listing more important.